Amazon Unveils Anticounterfeiting Strategy to Protect Brands

Amazon Unveils Anticounterfeiting Strategy to Protect Brands

Amazon offers brand sellers three anti-counterfeiting tools: Brand Registry, Project Zero, and Transparency Program. These initiatives aim to protect intellectual property, combat counterfeit products, and enhance brand image. Brand Registry serves as the foundation, Project Zero proactively removes counterfeits, and the Transparency Program allows consumers to verify authenticity. The combination of these three programs helps brands succeed in the e-commerce marketplace by mitigating the risks associated with counterfeit goods and fostering consumer trust.

12/29/2025 Logistics Industry Insights
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Customs Clearance Challenges Addressing Discrepancies and Errors

Customs Clearance Challenges Addressing Discrepancies and Errors

Customs declaration issues are common in foreign trade. This article details three handling methods for problems like weight discrepancies and incorrect information during customs declaration: cancel and re-declare, dealing with the Anti-Smuggling Department, and modifying the declaration. It explains the definitions, differences, costs, and time involved for each. The article emphasizes the seriousness of customs penalties and aims to help foreign traders and freight forwarding companies better handle customs declaration anomalies, ensuring smooth customs clearance.

08/21/2025 Customs Knowledge
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East Africa Boosts Antismuggling Efforts with WCO JICA Support

East Africa Boosts Antismuggling Efforts with WCO JICA Support

The World Customs Organization (WCO) and the Japan International Cooperation Agency (JICA) jointly held a workshop in Uganda to enhance customs intelligence analysis capabilities and strengthen anti-smuggling efforts in East Africa. Customs officials from various East African countries collaborated to develop post-seizure analysis training materials. Experts from the WCO and Japan Customs provided guidance to help East African customs improve their intelligence-driven risk management and combat smuggling crimes. The workshop aimed to build capacity and foster regional cooperation in tackling cross-border illicit trade.

01/05/2026 Customs Knowledge
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Amazons Transparency Program Cuts Counterfeits Effectively

Amazons Transparency Program Cuts Counterfeits Effectively

Amazon's Transparency Program combats counterfeit products by assigning unique "Transparency codes" to items, enabling brands and consumers to verify authenticity. Registered brands apply these codes to their products, which can be scanned and verified by Amazon fulfillment centers and consumers. While the program incurs costs, it effectively protects brand reputation and consumer rights, serving as a crucial anti-counterfeiting measure. It provides a traceability system that ensures product authenticity throughout the supply chain, fostering trust and preventing the sale of fake goods.

12/30/2025 Logistics Encyclopedia
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Ebay Sellers Guide Rules Compliance and Sales Growth

Ebay Sellers Guide Rules Compliance and Sales Growth

This article delves into the core rules of opening an eBay store, covering order fulfillment, logistics tracking, anti-counterfeiting, and multi-account operation. It elaborates on common infringement types like image, trademark, and design infringement, providing corresponding solutions. Furthermore, it introduces the eBay store opening process and associated fees, aiming to help sellers mitigate risks, improve operational efficiency, and achieve long-term stable development of their stores. The goal is to provide practical guidance for navigating eBay's policies and avoiding potential legal issues.

01/04/2026 Logistics Encyclopedia
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Amazon Brand Registry Boosts Ecommerce Seller Success

Amazon Brand Registry Boosts Ecommerce Seller Success

Amazon Brand Registry is the official verification of a registered trademark on the Amazon platform. It offers numerous benefits, including A+ Pages, product videos, precise Sponsored Brands ads, brand logo display, UPC exemptions, and effective anti-counterfeiting measures. Simultaneously, sellers should focus on building a brand website, engaging in social media interaction, and crafting a compelling brand story to maximize brand value and stand out in the fierce market competition. These strategies are crucial for establishing a strong brand presence and achieving long-term success on Amazon.

01/04/2026 Logistics Encyclopedia
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WCO Belgian Customs Academy Boost African Customs Training

WCO Belgian Customs Academy Boost African Customs Training

WCO, in collaboration with the Belgian Customs Academy, provides training to African customs officials to enhance their capabilities. Recently, officials visited the WCO headquarters to deepen cooperation, focusing on areas such as digital transformation. This partnership aims to strengthen customs administration in Africa and facilitate trade by building a skilled workforce and promoting modern practices. The collaboration underscores the WCO's commitment to supporting Africa's development through effective customs management and capacity building initiatives.

01/05/2026 Customs Knowledge
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WCO Belgian Customs College Enhance Francophone Africa Customs Training

WCO Belgian Customs College Enhance Francophone Africa Customs Training

This paper analyzes a capacity-building program for Francophone African customs officials, a collaboration between the Belgian Customs Academy and the World Customs Organization. The program, employing methods like curriculum supplementation, field visits, and virtual reality training, aims to enhance the professional skills of African customs officials and their ability to navigate complex trade environments. The article highlights the importance of regional cooperation, localized application, technological innovation, and evaluation mechanisms in capacity building. It also provides relevant recommendations for improving future programs.

01/05/2026 Customs Knowledge
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Global Customs and Rights Holders Strengthen IP Protections

Global Customs and Rights Holders Strengthen IP Protections

The World Customs Organization (WCO) held its 9th Rights Holders Consultation Group Meeting, focusing on the current state of intellectual property infringement and discussing challenges such as IP protection in the e-commerce environment and environmentally sound disposal of infringing goods. The meeting emphasized strengthening cooperation between customs and rights holders, building information exchange platforms, and jointly combating counterfeit goods to maintain fair trade practices and promote global economic prosperity. This collaborative approach aims to effectively address IP infringements and safeguard legitimate trade.

01/05/2026 Customs Knowledge
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Qingdao Customs: Significant Improvement in Customs Efficiency for Exports to South Korea

Qingdao Customs: Significant Improvement in Customs Efficiency for Exports to South Korea

Data from Qingdao Customs shows a significant improvement in customs clearance efficiency for foreign trade enterprises dealing with South Korea, with sea freight times reduced by 34.78% and air freight times increased by 71.43%. This progress is driven by policy benefits and technological innovation, particularly the AEO mutual recognition policy and the consolidated tax reform. Additionally, modern technologies such as the Internet of Things have greatly enhanced customs efficiency, significantly lowering business costs.

07/21/2025 Logistics
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